At the PEERS Foundation, we recognize the value in forming partnerships to help further our goals of educating today’s youth to ensure that tomorrow’s society is more educated, safer, and healthier. We also realize that many organizations, from local Chambers of Commerce up to large international companies recognize their duty to their communities and have developed social responsibility goals. Our experience developing engaging events, providing professional event planning and management, and staffing events with immaculately professional brand ambassadors allows us to help ensure that your social responsibility goals reach their full potential.
With decades of experience entertaining and educating young people, the PEERS Foundation knows how to create dynamic, engaging events. CREATE combines standards based education with the latest technology in a way that is accessible for students. Our events have a lasting impact, showing students how they can be engaged in successful STEM careers.
Our dedicated staff can handle all aspects of an event from preliminary planning and logistics through post event reporting. With an in-house design and development team, the PEERS Foundation is capable of customizing our events to help reinforce your social message. From creative ideation through event execution, the PEERS Foundation can manage it all, allowing you to focus on your social mission.
Our Brand Ambassadors are second to none. Each of our expertly-trained Brand Ambassadors are committed to helping today’s youth reach their full potential. With years of experience representing global brands, our Brand Ambassadors can successfully help your organization impact thousands of young people each year.
Case Study: General Motors
In 2017, General Motors and the PEERS Foundation teamed up for a special project conceptualized by PEERS Foundation. This concept was to create a new and improved interactive driving simulator using emerging technologies to teach drivers about highway safety and the dangers of distracted driving. With PEERS’s long history of building interactive virtual reality simulators, PEERS saw the natural evolution of using augmented reality to create the first Augmented Reality Distracted Driving Education Simulator (ARDDES). PEERS would then take ARDDES on a tour to one hundred high schools and execute a study consisting of a pre- and post-event surveys to gauge initial changes in attitudes and additional surveys taken thirty and sixty days after the event to assess the persistence of these changes. In the cumulative report of 100 schools, 17,463 students came to the presentation, 4,494 students took the pre and post survey, and of those students, 89% agreed or strongly agreed that after experiencing the simulator, they were more likely to eliminate distractions while driving. In the thirty-day cumulative report, there were 324 students that took the survey and 80% agreed or strongly agreed that after experiencing the simulator they were more likely to eliminate distractions.
Case Study: AT&T
PEERS Foundation and AT&T have partnered to bring awareness that distracted driving affects your ability to drive safely. The AT&T IT CAN WAIT campaign and Peers’ AWARE TXT Driving Simulator was featured at 310 events across the country since 2012.
The PEERS Foundation has reached over 186,000 people across the country with this very important mission to bring awareness to the dangers of texting and driving.
Case Study: Toyota
For over a decade, Toyota has been committed to helping young drivers stay safe on the roads through a program called TeenDrive 365. This educational experience helps shed light on the dangers of distracted driving. PEERS Foundation is a strategic partner in this mission by providing a distracted driving simulator using Oculus Rift technology.
In the past three and half years, 43,812 young drivers and parents have experienced the virtual reality driving simulator and the interactive display has reached over 120,000 people. It has also been featured at numerous events including auto shows, auto dealerships, high schools and special events like SXSW and Special Olympics World Summer Games. Toyota has recently received several industry awards for TeenDrive365 Distracted Driving Simulator, as well as the TeenDrive365 Video Challenge with Discovery Education. Recent award wins include:
- IAB Mixx Best Augmented Reality Initiative – Silver
- Bulldog Awards Best Technology Campaign – Silver
- PR News Digital Awards, Best Cause Marketing /CSR Initiative – Finalist
- Revere Awards, Integrated Marketing Initiative AwardTeenDrive 365 was awarded “IAB Mixx Best Augmented Reality Initiative” in 2015.