Automotive global leader increases reach of PEERS Foundation Simulator

Grand Rapids, Michigan – March 29, 2019 – Faurecia, a global leader in the automotive industry, has joined the PEERS Foundation, General Motors, and numerous other stakeholders in the battle against distracted driving. Standing behind its pledge to make a positive contribution to society, to invest in the future, and in particular technology and learning, Faurecia announced recently that it will fund the PEERS Foundation’s Augmented Reality Distracted Driving Education Simulator (ARDDES) at thirty high schools in several states where US Faurecia manufacturing facilities are located including Michigan, Indiana, and Missouri.

“Each day in the United States, approximately 9 people are killed and more than 1,000 (are) injured in crashes that are reported to involve a distracted driver,” according to the Centers for Disease Control and Prevention. From its beginning in 2007, the PEERS Foundation has been fighting to reduce and someday even eliminate this problem. In January, the Grand Rapids based 501(c)(3) non-profit organization announced they were creating a consortium of like-minded, socially-responsible businesses to help them reach 500,000 students with their ARDDES program. “With its dedication to technology innovation, Faurecia is an ideal partner for our program,” commented Mike Seymore, chairman of the PEERS Foundation board of directors.

“Faurecia’s vision for the Cockpit of the Future focuses on providing a more versatile, predictive and connected environment that aims to personalize the journey,” said Bob Crockett, Director of Sales for Faurecia

Seating. ”By partnering with PEERS and BRAKES we combine our technology with safer driving habits and skills to reduce distracted driving.”

At the forefront of the autonomous driving experience, the advanced automotive safety features of Faurecia’s cockpit of the future will reduce and eventually eliminate the risks of distracted driving. In the meantime, the company is committed to providing solutions and supporting initiatives which improve automotive safety today.

The PEERS Foundation is utilizing the emerging technology of augmented reality to educate young drivers about the dangers of using cellphones and other distractions while driving. In 2018, after experiencing the ARDDES simulator, an astounding 89 percent of students pledged to refrain from taking phone calls, texting and using social media while driving.

“Eventually,” Seymore says, “I hope relationships with global partners like Faurecia will allow us to reach students around the world. After all, distracted driving is not just an epidemic in our country. It has become a global problem.”

A 501c3 non-profit organization based in Grand Rapids, Michigan, the PEERS Foundation creates innovative and interactive interventions to engage today’s youth and empower them to make better decisions around health, wellness, and education.

A French company, Faurecia is one of the ten largest international automotive parts manufacturers in the world with over 115,000 employees at 320 sites in 37 countries. Worldwide, one in three vehicles includes Faurecia technology.